Brand Design + Design System Development
Honda Design Thinking
Creative Direction | Andres Pacheco
Principle Designers | Andres Pacheco & Kelly Skye
For Honda, I worked with creative director Andres Pacheco to create a brand identity and visual system for their new design thinking program. This system is now used for internal company programs and workshops. We developed a clear, comprehensive, and adaptable system to facilitate employee education initiatives in design thinking.
Using Cinema 4D and visual metaphors, we also made a series of hero images based on design thinking practices, including fearless ideation, iteration, and prototyping.
Hero Imagery
In Cinema 4D, we made a series of hero images based on design thinking practices, including fearless ideation, iteration, and prototyping.
