Campaign Development + Visual design
The Lynx Initiative
Principle Designers | Kelly Skye & Andres Pacheco
This initiative was focused on helping the Lynx breeding program in southern Spain that is working to rehabilitate the critically endangered Iberian Lynx, taking the species from 100 to 400 cats left on earth. I am developing a website and app for a fundraising campaign based on the concept of "adopting a wild cat".
A strong identity for an important cause.
For this initiative, I first came up with a strong brand identity for the cause, including an iconic wild cat logo.
