Brand designer + project management
Where the shape of catastrophe becomes the shape of opportunity
Creative Director | Andres Pacheco
Design & Concept Development | Kelly Skye & Andres Pacheco
I worked with a small team at Parachute Creative to design a custom brand system for Force Majeure Center. This unique climate-focused organization, originally founded by the well-known artist duo Helen and Newton Harrison, pushes the boundaries of visual activism and creative advocacy. This identity was carefully crafted to represent the center’s disruptive, systemic, and bold approach to the urgency of the climate crisis.
Disruption & Opportunity
We began by creating a living symbol, with a constant and a variable via the cut-out. This is based on the rationale that a system can be represented by a circle. Disruption in the system is represented by a slanted cut, which then opens a window for opportunity.
Bold design for bold ideas
Our team felt this special organization needed a bold identity that spoke without words. We put in a lot of time to develop a thoughtful and well crafted look and feel based on the core principles of the organizations mission.
Thoughtful system application
Applying a design system effectively is as important as designing it. We also designed outreach materials that helped grab attention, engage readers, and send a strong professional message.
